BookMyLens, a venture of Creative Capture Private Limited ("we," "us," or "our") values your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our products or services, and rent our equipment. By using our website, products or services, you consent to the practices described in this Privacy Policy.

1. DATA COLLECTION

1.1 Personal Information

When you register, rent equipment, or contact us, we collect the following personal information that you voluntarily provide to us for verification and processing: Identification Data: Full name, email address, contact details, government-issued IDs (e.g., PAN, Aadhaar), and other relevant identifying details. Address Verification: To verify the address of the Lessee, one of the following documents must be submitted: Rental Agreement Passport Utility Bill Note: In cases where none of these documents are available, a Cancelled Cheque Leaf will be accepted as an alternative proof of address. Business Registration Verification: For Lessees operating as a company entity, the following documents are mandatory: PAN Card of the company GST Registration Certificate Account Information: Username and user preferences associated with the rental platform. Payment Information: Details related to the chosen payment method, including billing address, transaction history, and financial records. Rental History: A record of equipment rented, rental durations, and customer feedback to maintain service quality and resolve disputes. Location Information: Physical address details for equipment delivery or correspondence.

1.2 Automatic Data Collection

We may also automatically collect certain information when you visit our website or use our products or services, including: Device Information: IP address, browser type, operating system, and other device-related data. Usage Information: Details about how you use our website, such as pages viewed, time spent on pages, and navigation patterns. Cookies: We use cookies and similar tracking technologies to enhance your browsing experience.

2. USE OF PERSONAL DATA

We use the personal information collected for the following purposes: To Provide and Manage Services: To facilitate equipment rentals, process payments, and communicate with you. Identity Verification: To verify your identity when renting equipment, including address and identity checks. Account Management: To manage your account, including registration, login, and customer preferences. Customer Support: To respond to your inquiries, process returns, and provide technical support. Marketing and Communication: To send you promotional offers, updates, newsletters, or other information related to our services. Improvement of Services: To analyze usage patterns, website performance, and customer feedback to improve our services.

3. SHARING OF PERSONAL DATA

We may share your personal data in the following circumstances: With Service Providers: We may share your information with third-party service providers who assist us in providing services, such as payment processors, delivery companies, and customer support. Legal Compliance: We may disclose your information when required to comply with legal obligations, regulations, or court orders. Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the relevant parties. With Your Consent: We may share your personal data with third parties when you provide explicit consent.

4. DATA RETENTION

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. When personal data is no longer required, we securely delete or anonymize it.

5. DATA SECURITY

We are committed to safeguarding your personal data as we implement appropriate technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. These measures include: Encryption: Sensitive information, such as payment details, is encrypted using SSL (Secure Socket Layer) technology. Access Controls: Access to your personal data is limited to authorized personnel who require it for legitimate business purposes. Regular Audits: We regularly review and update our data security practices to ensure they remain effective.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences, track usage, and provide relevant content.

7. THIRD-PARTY LINKS

Our website may contain links to third-party websites. Please be aware that we are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of third-party sites before providing any personal information.

8. INTERNATIONAL DATA TRANSFERS

As part of our service delivery, your personal data may be transferred to, stored, and processed in countries outside of your home country. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will post the updated policy on our website and indicate the "Effective Date" at the top of the page. We encourage you to review this Privacy Policy periodically for any changes.

10. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at adminbookmylens.com